diff --git a/arch/arm/mach-k3/include/mach/j721e_hardware.h b/arch/arm/mach-k3/include/mach/j721e_hardware.h
index 8d429772b5..ead136ed63 100644
--- a/arch/arm/mach-k3/include/mach/j721e_hardware.h
+++ b/arch/arm/mach-k3/include/mach/j721e_hardware.h
@@ -46,4 +46,7 @@
 #define CTRLMMR_LOCK_KICK1				0x0100c
 #define CTRLMMR_LOCK_KICK1_UNLOCK_VAL			0xd172bc5a
 
+/* MCU SCRATCHPAD usage */
+#define TI_SRAM_SCRATCH_BOARD_EEPROM_START	CONFIG_SYS_K3_MCU_SCRATCHPAD_BASE
+
 #endif /* __ASM_ARCH_J721E_HARDWARE_H */
diff --git a/arch/arm/mach-k3/j721e_init.c b/arch/arm/mach-k3/j721e_init.c
index 4758739266..8d562e4cbe 100644
--- a/arch/arm/mach-k3/j721e_init.c
+++ b/arch/arm/mach-k3/j721e_init.c
@@ -119,6 +119,9 @@ void board_init_f(ulong dummy)
 	preloader_console_init();
 #endif
 
+	/* Perform EEPROM-based board detection */
+	do_board_detect();
+
 #if defined(CONFIG_CPU_V7R) && defined(CONFIG_K3_AVS0)
 	ret = uclass_get_device_by_driver(UCLASS_MISC, DM_GET_DRIVER(k3_avs),
 					  &dev);
diff --git a/board/ti/common/board_detect.c b/board/ti/common/board_detect.c
index cf6bd02698..289dff5e12 100644
--- a/board/ti/common/board_detect.c
+++ b/board/ti/common/board_detect.c
@@ -472,6 +472,15 @@ int __maybe_unused ti_i2c_eeprom_am6_get_base(int bus_addr, int dev_addr)
 	return ret;
 }
 
+bool __maybe_unused board_ti_k3_is(char *name_tag)
+{
+	struct ti_am6_eeprom *ep = TI_AM6_EEPROM_DATA;
+
+	if (ep->header == TI_DEAD_EEPROM_MAGIC)
+		return false;
+	return !strncmp(ep->name, name_tag, AM6_EEPROM_HDR_NAME_LEN);
+}
+
 bool __maybe_unused board_ti_is(char *name_tag)
 {
 	struct ti_common_eeprom *ep = TI_EEPROM_DATA;
diff --git a/board/ti/common/board_detect.h b/board/ti/common/board_detect.h
index a45d8961b9..52f0eb2070 100644
--- a/board/ti/common/board_detect.h
+++ b/board/ti/common/board_detect.h
@@ -310,6 +310,15 @@ int __maybe_unused ti_i2c_eeprom_am6_get_base(int bus_addr, int dev_addr);
  */
 bool board_ti_is(char *name_tag);
 
+/**
+ * board_ti_k3_is() - Board detection logic for TI K3 EVMs
+ * @name_tag:	Tag used in eeprom for the board
+ *
+ * Return: false if board information does not match OR eeprom wasn't read.
+ *	   true otherwise
+ */
+bool board_ti_k3_is(char *name_tag);
+
 /**
  * board_ti_rev_is() - Compare board revision for TI EVMs
  * @rev_tag:	Revision tag to check in eeprom
diff --git a/board/ti/j721e/Kconfig b/board/ti/j721e/Kconfig
index 88097df653..e56dc53bfa 100644
--- a/board/ti/j721e/Kconfig
+++ b/board/ti/j721e/Kconfig
@@ -11,6 +11,8 @@ config TARGET_J721E_A72_EVM
 	bool "TI K3 based J721E EVM running on A72"
 	select ARM64
 	select SOC_K3_J721E
+	select BOARD_LATE_INIT
+	imply TI_I2C_BOARD_DETECT
 	select SYS_DISABLE_DCACHE_OPS
 
 config TARGET_J721E_R5_EVM
@@ -23,6 +25,7 @@ config TARGET_J721E_R5_EVM
 	select SPL_RAM
 	select K3_J721E_DDRSS
 	imply SYS_K3_SPL_ATF
+	imply TI_I2C_BOARD_DETECT
 
 endchoice
 
@@ -37,6 +40,8 @@ config SYS_VENDOR
 config SYS_CONFIG_NAME
        default "j721e_evm"
 
+source "board/ti/common/Kconfig"
+
 endif
 
 if TARGET_J721E_R5_EVM
@@ -53,4 +58,6 @@ config SYS_CONFIG_NAME
 config SPL_LDSCRIPT
 	default "arch/arm/mach-omap2/u-boot-spl.lds"
 
+source "board/ti/common/Kconfig"
+
 endif
diff --git a/board/ti/j721e/evm.c b/board/ti/j721e/evm.c
index 51b121ce05..7327c96b31 100644
--- a/board/ti/j721e/evm.c
+++ b/board/ti/j721e/evm.c
@@ -9,10 +9,21 @@
 
 #include <common.h>
 #include <init.h>
+#include <asm/arch/sys_proto.h>
+#include <asm/arch/hardware.h>
+#include <asm/gpio.h>
 #include <asm/io.h>
 #include <spl.h>
 #include <asm/arch/sys_proto.h>
 
+#include "../common/board_detect.h"
+
+#define board_is_j721e_som()	(board_ti_k3_is("J721EX-PM1-SOM") || \
+				 board_ti_k3_is("J721EX-PM2-SOM"))
+
+/* Max number of MAC addresses that are parsed/processed per daughter card */
+#define DAUGHTER_CARD_NO_OF_MAC_ADDR	8
+
 DECLARE_GLOBAL_DATA_PTR;
 
 int board_init(void)
@@ -81,3 +92,243 @@ int ft_board_setup(void *blob, bd_t *bd)
 	return ret;
 }
 #endif
+
+int do_board_detect(void)
+{
+	int ret;
+
+	ret = ti_i2c_eeprom_am6_get_base(CONFIG_EEPROM_BUS_ADDRESS,
+					 CONFIG_EEPROM_CHIP_ADDRESS);
+	if (ret)
+		pr_err("Reading on-board EEPROM at 0x%02x failed %d\n",
+		       CONFIG_EEPROM_CHIP_ADDRESS, ret);
+
+	return ret;
+}
+
+static void setup_board_eeprom_env(void)
+{
+	char *name = "j721e";
+
+	if (do_board_detect())
+		goto invalid_eeprom;
+
+	if (board_is_j721e_som())
+		name = "j721e";
+	else
+		printf("Unidentified board claims %s in eeprom header\n",
+		       board_ti_get_name());
+
+invalid_eeprom:
+	set_board_info_env_am6(name);
+}
+
+static void setup_serial(void)
+{
+	struct ti_am6_eeprom *ep = TI_AM6_EEPROM_DATA;
+	unsigned long board_serial;
+	char *endp;
+	char serial_string[17] = { 0 };
+
+	if (env_get("serial#"))
+		return;
+
+	board_serial = simple_strtoul(ep->serial, &endp, 16);
+	if (*endp != '\0') {
+		pr_err("Error: Can't set serial# to %s\n", ep->serial);
+		return;
+	}
+
+	snprintf(serial_string, sizeof(serial_string), "%016lx", board_serial);
+	env_set("serial#", serial_string);
+}
+
+/*
+ * Declaration of daughtercards to probe. Note that when adding more
+ * cards they should be grouped by the 'i2c_addr' field to allow for a
+ * more efficient probing process.
+ */
+static const struct {
+	u8 i2c_addr;		/* I2C address of card EEPROM */
+	char *card_name;	/* EEPROM-programmed card name */
+	char *dtbo_name;	/* Device tree overlay to apply */
+	u8 eth_offset;		/* ethXaddr MAC address index offset */
+} ext_cards[] = {
+	{
+		0x51,
+		"J7X-BASE-CPB",
+		"",		/* No dtbo for this board */
+		0,
+	},
+	{
+		0x52,
+		"J7X-INFOTAN-EXP",
+		"",		/* No dtbo for this board */
+		0,
+	},
+	{
+		0x52,
+		"J7X-GESI-EXP",
+		"",		/* No dtbo for this board */
+		5,		/* Start populating from eth5addr */
+	},
+	{
+		0x54,
+		"J7X-VSC8514-ETH",
+		"",		/* No dtbo for this board */
+		1,		/* Start populating from eth1addr */
+	},
+};
+
+static bool daughter_card_detect_flags[ARRAY_SIZE(ext_cards)];
+
+const char *board_fit_get_additionnal_images(int index, const char *type)
+{
+	int i, j;
+
+	if (strcmp(type, FIT_FDT_PROP))
+		return NULL;
+
+	j = 0;
+	for (i = 0; i < ARRAY_SIZE(ext_cards); i++) {
+		if (daughter_card_detect_flags[i]) {
+			if (j == index) {
+				/*
+				 * Return dtbo name only if populated,
+				 * otherwise stop parsing here.
+				 */
+				if (strlen(ext_cards[i].dtbo_name))
+					return ext_cards[i].dtbo_name;
+				else
+					return NULL;
+			};
+
+			j++;
+		}
+	}
+
+	return NULL;
+}
+
+static int probe_daughtercards(void)
+{
+	char mac_addr[DAUGHTER_CARD_NO_OF_MAC_ADDR][TI_EEPROM_HDR_ETH_ALEN];
+	bool eeprom_read_success;
+	struct ti_am6_eeprom ep;
+	u8 previous_i2c_addr;
+	u8 mac_addr_cnt;
+	int i;
+	int ret;
+
+	/* Mark previous I2C address variable as not populated */
+	previous_i2c_addr = 0xff;
+
+	/* No EEPROM data was read yet */
+	eeprom_read_success = false;
+
+	/* Iterate through list of daughtercards */
+	for (i = 0; i < ARRAY_SIZE(ext_cards); i++) {
+		/* Obtain card-specific I2C address */
+		u8 i2c_addr = ext_cards[i].i2c_addr;
+
+		/* Read card EEPROM if not already read previously */
+		if (i2c_addr != previous_i2c_addr) {
+			/* Store I2C address so we can avoid reading twice */
+			previous_i2c_addr = i2c_addr;
+
+			/* Get and parse the daughter card EEPROM record */
+			ret = ti_i2c_eeprom_am6_get(CONFIG_EEPROM_BUS_ADDRESS,
+						    i2c_addr,
+						    &ep,
+						    (char **)mac_addr,
+						    DAUGHTER_CARD_NO_OF_MAC_ADDR,
+						    &mac_addr_cnt);
+			if (ret) {
+				debug("%s: No daughtercard EEPROM at 0x%02x found %d\n",
+				      __func__, i2c_addr, ret);
+				eeprom_read_success = false;
+				/* Skip to the next daughtercard to probe */
+				continue;
+			}
+
+			/* EEPROM read successful, okay to further process. */
+			eeprom_read_success = true;
+		}
+
+		/* Only continue processing if EEPROM data was read */
+		if (!eeprom_read_success)
+			continue;
+
+		/* Only process the parsed data if we found a match */
+		if (strncmp(ep.name, ext_cards[i].card_name, sizeof(ep.name)))
+			continue;
+
+		printf("Detected: %s rev %s\n", ep.name, ep.version);
+		daughter_card_detect_flags[i] = true;
+
+#ifndef CONFIG_SPL_BUILD
+		int j;
+		/*
+		 * Populate any MAC addresses from daughtercard into the U-Boot
+		 * environment, starting with a card-specific offset so we can
+		 * have multiple ext_cards contribute to the MAC pool in a well-
+		 * defined manner.
+		 */
+		for (j = 0; j < mac_addr_cnt; j++) {
+			if (!is_valid_ethaddr((u8 *)mac_addr[j]))
+				continue;
+
+			eth_env_set_enetaddr_by_index("eth",
+						      ext_cards[i].eth_offset + j,
+						      (uchar *)mac_addr[j]);
+		}
+#endif
+	}
+#ifndef CONFIG_SPL_BUILD
+	char name_overlays[1024] = { 0 };
+
+	for (i = 0; i < ARRAY_SIZE(ext_cards); i++) {
+		if (!daughter_card_detect_flags[i])
+			continue;
+
+		/* Skip if no overlays are to be added */
+		if (!strlen(ext_cards[i].dtbo_name))
+			continue;
+
+		/*
+		 * Make sure we are not running out of buffer space by checking
+		 * if we can fit the new overlay, a trailing space to be used
+		 * as a separator, plus the terminating zero.
+		 */
+		if (strlen(name_overlays) + strlen(ext_cards[i].dtbo_name) + 2 >
+		    sizeof(name_overlays))
+			return -ENOMEM;
+
+		/* Append to our list of overlays */
+		strcat(name_overlays, ext_cards[i].dtbo_name);
+		strcat(name_overlays, " ");
+	}
+
+	/* Apply device tree overlay(s) to the U-Boot environment, if any */
+	if (strlen(name_overlays))
+		return env_set("name_overlays", name_overlays);
+#endif
+
+	return 0;
+}
+
+int board_late_init(void)
+{
+	setup_board_eeprom_env();
+	setup_serial();
+
+	/* Check for and probe any plugged-in daughtercards */
+	probe_daughtercards();
+
+	return 0;
+}
+
+void spl_board_init(void)
+{
+	probe_daughtercards();
+}
