diff --git a/drivers/media/i2c/imx335.c b/drivers/media/i2c/imx335.c
index 5a4519957f9d..79b6d60bf6af 100644
--- a/drivers/media/i2c/imx335.c
+++ b/drivers/media/i2c/imx335.c
@@ -56,6 +56,9 @@
 #define IMX335_AGAIN_STEP		1
 #define IMX335_AGAIN_DEFAULT		0
 
+/* Vertical flip */
+#define IMX335_REG_VREVERSE		CCI_REG8(0x304f)
+
 #define IMX335_REG_TPG_TESTCLKEN	CCI_REG8(0x3148)
 
 #define IMX335_REG_INCLKSEL1		CCI_REG16_LE(0x314c)
@@ -155,6 +158,8 @@ static const char * const imx335_supply_name[] = {
  * @vblank_max: Maximum vertical blanking in lines
  * @pclk: Sensor pixel clock
  * @reg_list: Register list for sensor mode
+ * @vflip_normal: Register list vflip (normal readout)
+ * @vflip_inverted: Register list vflip (inverted readout)
  */
 struct imx335_mode {
 	u32 width;
@@ -166,6 +171,8 @@ struct imx335_mode {
 	u32 vblank_max;
 	u64 pclk;
 	struct imx335_reg_list reg_list;
+	struct imx335_reg_list vflip_normal;
+	struct imx335_reg_list vflip_inverted;
 };
 
 /**
@@ -183,6 +190,7 @@ struct imx335_mode {
  * @pclk_ctrl: Pointer to pixel clock control
  * @hblank_ctrl: Pointer to horizontal blanking control
  * @vblank_ctrl: Pointer to vertical blanking control
+ * @vflip: Pointer to vertical flip control
  * @exp_ctrl: Pointer to exposure control
  * @again_ctrl: Pointer to analog gain control
  * @vblank: Vertical blanking in lines
@@ -207,6 +215,7 @@ struct imx335 {
 	struct v4l2_ctrl *pclk_ctrl;
 	struct v4l2_ctrl *hblank_ctrl;
 	struct v4l2_ctrl *vblank_ctrl;
+	struct v4l2_ctrl *vflip;
 	struct {
 		struct v4l2_ctrl *exp_ctrl;
 		struct v4l2_ctrl *again_ctrl;
@@ -259,7 +268,6 @@ static const struct cci_reg_sequence mode_2592x1944_regs[] = {
 	{ IMX335_REG_HTRIMMING_START, 48 },
 	{ IMX335_REG_HNUM, 2592 },
 	{ IMX335_REG_Y_OUT_SIZE, 1944 },
-	{ IMX335_REG_AREA3_ST_ADR_1, 176 },
 	{ IMX335_REG_AREA3_WIDTH_1, 3928 },
 	{ IMX335_REG_OPB_SIZE_V, 0 },
 	{ IMX335_REG_XVS_XHS_DRV, 0x00 },
@@ -333,6 +341,26 @@ static const struct cci_reg_sequence mode_2592x1944_regs[] = {
 	{ CCI_REG8(0x3a00), 0x00 },
 };
 
+static const struct cci_reg_sequence mode_2592x1944_vflip_normal[] = {
+	{ IMX335_REG_AREA3_ST_ADR_1, 176 },
+
+	/* Undocumented V-Flip related registers on Page 55 of datasheet. */
+	{ CCI_REG8(0x3081), 0x02, },
+	{ CCI_REG8(0x3083), 0x02, },
+	{ CCI_REG16_LE(0x30b6), 0x00 },
+	{ CCI_REG16_LE(0x3116), 0x08 },
+};
+
+static const struct cci_reg_sequence mode_2592x1944_vflip_inverted[] = {
+	{ IMX335_REG_AREA3_ST_ADR_1, 4112 },
+
+	/* Undocumented V-Flip related registers on Page 55 of datasheet. */
+	{ CCI_REG8(0x3081), 0xfe, },
+	{ CCI_REG8(0x3083), 0xfe, },
+	{ CCI_REG16_LE(0x30b6), 0x1fa },
+	{ CCI_REG16_LE(0x3116), 0x002 },
+};
+
 static const struct cci_reg_sequence raw10_framefmt_regs[] = {
 	{ IMX335_REG_ADBIT, 0x00 },
 	{ IMX335_REG_MDBIT, 0x00 },
@@ -419,6 +447,14 @@ static const struct imx335_mode supported_mode = {
 		.num_of_regs = ARRAY_SIZE(mode_2592x1944_regs),
 		.regs = mode_2592x1944_regs,
 	},
+	.vflip_normal = {
+		.num_of_regs = ARRAY_SIZE(mode_2592x1944_vflip_normal),
+		.regs = mode_2592x1944_vflip_normal,
+	},
+	.vflip_inverted = {
+		.num_of_regs = ARRAY_SIZE(mode_2592x1944_vflip_inverted),
+		.regs = mode_2592x1944_vflip_inverted,
+	},
 };
 
 /**
@@ -492,6 +528,26 @@ static int imx335_update_exp_gain(struct imx335 *imx335, u32 exposure, u32 gain)
 	return ret;
 }
 
+static int imx335_update_vertical_flip(struct imx335 *imx335, u32 vflip)
+{
+	int ret = 0;
+
+	if (vflip)
+		cci_multi_reg_write(imx335->cci,
+				    imx335->cur_mode->vflip_inverted.regs,
+				    imx335->cur_mode->vflip_inverted.num_of_regs,
+				    &ret);
+	else
+		cci_multi_reg_write(imx335->cci,
+				    imx335->cur_mode->vflip_normal.regs,
+				    imx335->cur_mode->vflip_normal.num_of_regs,
+				    &ret);
+	if (ret)
+		return ret;
+
+	return cci_write(imx335->cci, IMX335_REG_VREVERSE, vflip, NULL);
+}
+
 static int imx335_update_test_pattern(struct imx335 *imx335, u32 pattern_index)
 {
 	int ret = 0;
@@ -584,6 +640,10 @@ static int imx335_set_ctrl(struct v4l2_ctrl *ctrl)
 
 		ret = imx335_update_exp_gain(imx335, exposure, analog_gain);
 
+		break;
+	case V4L2_CID_VFLIP:
+		ret = imx335_update_vertical_flip(imx335, ctrl->val);
+
 		break;
 	case V4L2_CID_TEST_PATTERN:
 		ret = imx335_update_test_pattern(imx335, ctrl->val);
@@ -1166,7 +1226,7 @@ static int imx335_init_controls(struct imx335 *imx335)
 		return ret;
 
 	/* v4l2_fwnode_device_properties can add two more controls */
-	ret = v4l2_ctrl_handler_init(ctrl_hdlr, 9);
+	ret = v4l2_ctrl_handler_init(ctrl_hdlr, 10);
 	if (ret)
 		return ret;
 
@@ -1201,6 +1261,13 @@ static int imx335_init_controls(struct imx335 *imx335)
 
 	v4l2_ctrl_cluster(2, &imx335->exp_ctrl);
 
+	imx335->vflip = v4l2_ctrl_new_std(ctrl_hdlr,
+					  &imx335_ctrl_ops,
+					  V4L2_CID_VFLIP,
+					  0, 1, 1, 0);
+	if (imx335->vflip)
+		imx335->vflip->flags |= V4L2_CTRL_FLAG_MODIFY_LAYOUT;
+
 	imx335->vblank_ctrl = v4l2_ctrl_new_std(ctrl_hdlr,
 						&imx335_ctrl_ops,
 						V4L2_CID_VBLANK,
